Cold Email Specialist

Job Title: Cold Email Specialist

 

Job Description:

We are seeking a skilled Cold Email Specialist to join our marketing team. As a Cold Email Specialist, you will be responsible for crafting effective outreach campaigns to generate leads and engage potential customers. You will leverage your expertise in email marketing, copywriting, and analytics to optimize campaign performance and drive conversions.

 

Responsibilities:

Develop and implement cold email campaigns to reach prospective clients and customers.

Write a compelling email copy that drives engagement and encourages responses.

Segment and manage email lists to optimize campaign targeting and effectiveness.

A/B test subject lines, content, and calls-to-action to improve open rates and conversion rates.

Monitor email deliverability and troubleshoot technical issues as needed.

Collaborate with the marketing team to align email campaigns with overall marketing strategies.

Analyze campaign performance metrics and adjust strategies accordingly to achieve KPIs.

Stay updated on email marketing best practices, industry trends, and regulations.

 

Requirements:

Proven experience in email marketing and cold email outreach.

Strong proficiency in writing clear, concise, and persuasive email copy.

Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).

Experience with email automation and segmentation.

Analytical mindset with the ability to interpret campaign performance data.

Excellent communication and collaboration skills.

Detail-oriented with strong organizational and time-management abilities.

Knowledge of GDPR and CAN-SPAM compliance guidelines.

 

Preferred Qualifications:

Certification in email marketing or related areas.