YouTube Channel Manager, Social Media

Job summary
Ring’s social team is seeking a savvy YouTube Channel Manager to help lead Ring’s YouTube channel development and growth. The YouTube Channel Manager will be responsible for overseeing daily operations, content development, reporting and analysis, and strategic planning to grow channel subscribers, increase video views and impact brand awareness. The ideal candidate is a subject matter expert with a proven track record in developing new audiences, content optimization, and has a digital-first approach to the production and execution of video content.Key job responsibilities

• Drive YouTube channel development and growth for two brand channels, Ring and Ring Nation, including increasing subscribers, video views, content output and more.
• Own and implement platform best practices, staying informed of platform updates and utilizing new features.
• Create and maintain YouTube content calendars.
• Build Ring and Ring Nation’s unique strategies around Community and new content formats like Shorts and Stories.
• Upload daily videos and community posts with SEO titles, descriptions, tags, SRT files, end cards, CTAs, and thumbnails.

• Understand the importance of SEO, working closely with search teammates to implement effective keywords and targets to drive valuable traffic.

• Work with social creative team, video producers, editors, and graphic designers to help create optimized content and content templates.
• Tracking, reporting, and analyzing the performance of YouTube channels.
• Coordinating YouTube collaborations, cross-promotional activities, and influencer assessments.
• Create deep framework testing mechanisms, constantly iterating and proving best practices, and sharing learnings with marketing team.
• Help conceptualize and then execute on daily, series and channel-specific content across brand initiatives.

• YouTube Certified.
• Demonstrate organizational skills, flexibility and ability to produce results in a fast paced environment.
• Self starter with a hands-on approach, strong time management skills and the ability to own a project from ideation to execution.
• Strong attention to detail and the ability to think on your feet.
• Excellent written and verbal communication skills.
• Enthusiasm to work across teams and collaborate.
• Deep research skills with tools (keywords, competitive and content tools).
• Willingness and drive to learn while efficiently and effectively optimizing and measuring.
• Ability to create custom thumbnails and channel headers.