Hans Vincent Lafrades

About the Candidate

Hans Vincent Lafrades

Paid Media Buyer | Campaign Manager

Santa Rosa, Laguna, Philippines  |  [email protected]  |  +639283058696  |  linkedin.com/in/hansvincentlafrades

SUMMARY
Campaign Manager with 5+ years in digital advertising operations and paid media, managing 8+ brands and 40+ campaigns across Meta, Google Ads, TikTok Ads and programmatic platforms at an average of $10K budget per campaign. Experienced in budget pacing, tracking setup and QA, and cross-platform performance analysis (ROAS, CPA, CTR, CPC), with a track record of turning platform data into clear budget recommendations. Self-driven and comfortable working independently in remote environments.

Availability: 15-20 hours/week for part-time and freelance paid media roles. Philippine time, flexible overlap with US/AU hours.

EXPERIENCE
Campaign Manager
Emapta Philippines Inc. (Unified)  |  December 2022 – Present  |  Makati

•     Manage 8+ brands and 40+ campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, Amazon Ads, Beeswax, GroundTruth and Madhive, averaging $10K budget per campaign.

•     Monitor daily delivery against impressions targets and adjust budgets, bids and audiences to keep pacing on track across all platforms.

•     Ran a three-platform event campaign (Meta, Google/YouTube, TikTok) on $2.8K spend: Meta returned 35.98x ROAS ($63K purchase value) at $8.08 per purchase, about 3.7x more cost-efficient than TikTok.

•     Set up and QA’d conversion tracking (Meta Pixel, Google purchase conversion) to ensure accurate attribution and reporting.

•     Perform QA before and after launch and troubleshoot delivery, tracking and platform issues to minimize disruption.

•     Analyze cross-platform performance and deliver reporting with budget and optimization recommendations to clients and stakeholders.

Advertising Operations Specialist
WideOut Workforces Inc.  |  March 2021 – December 2022  |  Makati

•     Trafficked, QA’d and troubleshot digital ads across multiple advertising platforms.

•     Analyzed reports, resolved discrepancies and supported campaign performance tracking.

EDUCATION
BS Industrial Engineering, Malayan Colleges Laguna, 2020

SKILLS
Core platforms: Meta Ads Manager, Google Ads, TikTok Ads

Also experienced with: Amazon DSP, Beeswax, GroundTruth, Madhive Ads

Skills: CPA/ROAS/CTR optimization, audience segmentation, A/B testing, pixel tracking, reporting, Excel, Salesforce