Kimberly Navales

About the Candidate

Kimberly Navales

Cebu, Philippines   [email protected]

 

WORK EXPERIENCE AND PROJECTS

Content Strategist – BKO (Marketing Agency) – VA, USA

October 2023 – April 2024

Material Handling Lead Magnets
Researched and created long form lead magnets such as free downloadable ebooks and case studies for C-suite, V-suite, and D-suite audiences
Created marketing email copy linked to the lead magnets
Collaborated with an email marketing specialist in creating email sequences
Created social media decks for single image, carousel, and video posts based on brand guidelines

Various Public Sectors Website Redesign
Reviewed previous websites and handpicked copy to add to the mockups on Figma
Collaborated with the design, video, and content teams along with the digital marketing manager in creating shorts (videos) to promote newly designed websites

Organizational Development Coach Ebook Proofreading and Editing
Collaborated with the design, content team, and executive assistant in proofreading and editing an ebook on team management

Personal Care Website Redesign and Optimization
Implemented local and on-page SEO on web copy

Content Writer | Marketing Support – First Ascent Design, LLC (Digital Marketing Agency) – DE, USA

January 2021 – May 2023

Science-based Business Incubator, Nonprofits, Education, Animal Care, and Hospitality Website Redesign and Brand Awareness
Conducted industry and competitor research
Redesigned website architecture through sitemap creation and UX flow mapping
Developed engaging content strategy and outlines
Wrote web copy and press releases
Built email distribution list
Implemented and monitored social media campaigns
Analyzed and reported on key performance indicators (KPIs)

Training Provider and Healthcare SaaS Lead Generation and Conversion Optimization
Developed and executed a comprehensive content strategy and managed content calendar
Researched and wrote SEO blogs and published them on WordPress
Managed social media presence across platforms, created posts, and scheduled them on Agorapulse
Conducted regular social media analytics to inform strategy and optimize performance
Created social media playbooks and managed social media communities
Wrote, designed, and scheduled email campaigns on Mailchimp

Nonprofits, Public sector, Engineering and Architecture Firms, Accounting Firm, Education, and Performing Arts Social Media Management
Executed social media management tasks including creation of content calendar and playbooks, scheduling, analytics reporting, and community management

Book and TV Series Franchise Ticket Sales
Created landing pages for worldwide touring exhibit
Wrote email campaign copy

Education and Public Sector Advertising Campaigns
Created ad copies for SERP, Google ads, Meta, and print ads (direct mail, billboards, and place-based)

Nonprofit and Agriculture Website Redesign
Contributed to website development by formatting and structuring content for WordPress pages

Digital Marketing Agency Project Management
Developed detailed Asana tasks, including clear descriptions, linked resources, step-by-step instructions, collaboration assignments, and appropriate project/client tagging
Created comprehensive Standard Operating Procedures (SOPs) for efficient task delegation and knowledge transfer

Film Production SEO Improvement
Enhanced SEO through meta tags and descriptions using YoastSEO

Social Media Manager | Shopify Developer | Product Manager – Clothing Shop –

USA and Australia

May 2019 – January 2022

Developed Shopify store themes using Liquid template language, incorporating HTML, CSS, JavaScript, and JSON
Created and managed Facebook and Instagram advertising campaigns
Added and managed products, including photos and descriptions, within the Shopify platform
Edited product images using Adobe Photoshop CS2
Managed and scheduled social media content using Skedsocial
Optimized Shopify product listing organization
Content Writer | Copywriter | Technical Writer | E-book Ghostwriter – Various Upwork Clients – USA, UK, Australia, Singapore

March 2011 – November 2021

Wrote web copy, SEO blogs, social media copies, nonfiction ebooks, essays, newsletters, YouTube scripts, product descriptions and reviews for Amazon and Shopify

Food Service Worker – Polynesian Cultural Center – Laie, Hawaii, USA

January 2013 – April 2014

Provided guest assistance and support

TOOLS AND SOFTWARE

CMS

Shopify

Wix

Wordpress

SEO

MozBar

SEMrush

YoastSEO
CRM

Airtable

Asana

Zoho

Social Media

Agorapulse

SkedSocial
Design

Adobe CS2

Canva

Figma

Writing

Grammarly

Hemingway
Email

Mailchimp

 

Others

Diagrams

Dropbox

Google Workspace

INDUSTRIES AND NICHES

B2B

Accounting Firm

Business Incubator

Engineering and    Architecture

Interior Design

Material Handling

SaaS

Technology
B2C

Education

Fitness

Food and Beverage

Healthcare

Real Estate

Retail

Self-Improvement

Travel
Nonprofit

Advocacy/NGOs

Foundations

Political Campaigns

Religious Organizations

Support Groups

PROFESSIONAL DEVELOPMENT
EDUCATION

Digital Marketing Certified

Google Analytics Certified

Content Marketing and
SEO Fundamentals Certificate

Social Media Marketing Certificate

Fundamentals of Marketing
Analytics Certificate

PPC Fundamentals Certificate

WordCamp Asia 2024
Taipei International Convention

Center (TICC), Taipei, Taiwan

March 7-9, 2024
Brigham Young University – Hawaii

B.A. Psychology

Laie, Hawaii, USA

2013 – 2014

 

University of San Carlos

B.S. Psychology

Cebu City, Philippines

2008 – 2011

KEY SKILLS
SOFT SKILLS

Content Strategy and Development
SEO Optimization
Content Writing and Editing
Social Media Management and Marketing
Email Marketing
Project Management
Website Redesign and Optimization
Digital Marketing Analytics
Intellectual Curiosity and Enthusiasm
Personal Values and Ethics
Interpersonal and Communication Skills
Time Management and Organizational Skills
Attention to Detail
Problem-Solving Skills

CHARACTER REFERENCES

Rebecca Schmidt

Former content team leader

at First Ascent Design

[email protected]
Imogen Davies

Former content team leader

at First Ascent Design

[email protected]

Danyelle Marie Espiritu

Former coworker, web developer

at First Ascent Design

[email protected]

Alice Carrillo-Perez

Former coworker, marketing specialist

at First Ascent Design

[email protected]

Louella Asim

Former coworker, content writer/strategist

at BKO

[email protected]

 

Lucas Bernardi

Former coworker, creative director

at BKO

[email protected]