Kristine Romano

About the Candidate

KRISTINE ROMANO
Communications and Marketing Professional
Phone: +63975-007-2373
Socials: linktr.ee/kristineromano
Email: [email protected]
Website: cervakristine.wixsite.com/purposivestoryteller
Portfolio: bit.ly/RomanoMarketingPortfolio
A communications marketing professional with over five years of experience committed to and passionate
about finding innovative and creative ways to solve problems through effective marketing campaigns,
meaningful content, engaging PR activities, insightful growth hacking techniques, successful event
management, and purposeful storytelling.
With over five years of experience in various industries such as journalism, film, broadcast, TV production,
entertainment, government, Web3, gaming, cryptocurrency, the education sector, tech, public relations, and
advertising. I focus on copywriting, technical writing, creative writing, research, influencer marketing, digital
marketing, analytics, events, social media management, graphic design, content creation, production, and all
forms of marketing and communications.
Experience
May 2023-present Full Stack Marketer, Beusail Academy, Australia, Remote Work
● Develop strategies and related content for various social media
platforms, such as keyword and hashtag research, graphic design,
copywriting, competitor analysis, A/B testing, content scheduling, and
content calendar implementation.
● Prepare reports on SEO, blog insights, social media engagement and
reach, and website traffic.
● Develop product promotions for publicity, sales, and public relations.
● Manage customer reviews and testimonials by preparing frequently
asked questions (FAQs).
● Advise regional stores on the marketing, advertising, or sales promotion
of various services and products.
● Manage campaign reports to measure marketing and advertising key
performance indicators (KPIs).
● Coordinate marketing promotions for internal and external stakeholders.
● Prepare marketing collateral such as reports, landing page copy,
infographics, enhanced product photos, newsletters, email campaigns,
and other materials the company needs.
● Develop and implement instructional materials to help regional stores’
marketing departments improve their social media, content, and
marketing strategies.
● Maintain social media accounts for corporate and regional store pages
through brand reputation, brand management, and ad management.

May 2022-June 2023 Marketing Manager, Playgroundzero, Singapore, Remote Work
● Conduct market research to uncover new and existing market
opportunities for services and determine the interests and concerns of
the target audience.
● Design, establish, and execute marketing and public relations campaigns
supporting sales goals.
● Raise consumer awareness and efficiently promote the distinctive
features of services.
● Analyze and forecast existing and future consumer patterns.
● Promote business growth and development by developing and
implementing marketing objectives, policies, and programs.
● Produce marketing collateral through brochures, flyers, and other
branding materials like logos and social media assets.
● Offer recruitment and talent-sourcing services to potential clients in the
Web3 and crypto spaces.
● Supervise a team of creatives composed of a graphic designer, a video
editor, a content strategist, a social media manager, and a writer.
● Create engaging and informative campaigns (offline and online).
● Maintain SEO and SEM through paid ads, keyword research, competitor
analysis, and copywriting techniques.
● Build sustainable relationships and partnerships with GameFi, NFT,
crypto, and Web3 projects and companies.
● Perform PR campaigns and collaterals such as community engagement
activities, events, PR articles, PR seeding, and influencer marketing.
● Prepare analytics, budget, marketing strategy, and communications
planning reports.
● Keep abreast of the latest marketing strategies, technologies, and best
practices to ensure the organization stays competitive.

November 2021-February 2022 Marketing Project Manager, Evident Integrated Marketing and PR,
Philippines

● Create a database of media and influencers for collaboration and
marketing.
● Prepare schedules and decks for client meetings.
● Coordinate with suppliers to fulfill clients’ requirements for shoots,
events, PR kits, and marketing promotions.
● Develop, implement, and manage comprehensive marketing plans that
align with the client’s goals and objectives.
● Supervise cross-functional teams to oversee all aspects of marketing
projects, including content creation, PR, advertising, and sales.
● Identify new marketing opportunities and channels to reach the target
audience, including social media, email marketing, influencer campaigns,
and events.
● Work closely with social media managers, marketers, graphic designers,
and content strategists to ensure that all marketing efforts reflect the
vision and quality of the game or project.

● Monitor and analyze marketing campaigns to continually optimize
performance, measure ROI, and make data-driven decisions on
improving future campaigns.
● Prepare and present regular reports to senior management on the
progress and success of marketing campaigns and projects.
● Stay up to date with the latest marketing trends and technologies to
continually improve the effectiveness and efficiency of marketing efforts.
● Manage relationships with third-party vendors, publishers, influencers,
and partners.
● Develop and manage marketing budgets for multiple projects while
ensuring maximum return on investment.
● Ensure all messaging and communication across all channels and
platforms are consistent with the brand voice and values of the company.
May 2021-November 2021 Marketing Communications Officer, Department of Trade and Industry,
Philippines

● Organize interviews, events, conferences, and public relations activities.
● Organize and implement workshops, webinars, and online events for the
company and stakeholders.
● Produce scripts for events and online shows, and manage social media
content for various platforms.
● Organize online events, webinars, and conferences.
● Prepare decks, presentations, and speeches for the Department of Trade
and Industry Secretary and Assistant Secretary of E-commerce
Philippines.
● Submit technical and position papers on e-commerce-related bills and
policies.
● Prepare reports on contracts, social media analytics, and SEO keyword
research.
● Create plans to effectively promote products, services, and brand
messaging to target audiences.
● Oversee the execution of integrated marketing campaigns across various
channels, such as digital, social media, email, and print.
● Produce engaging and persuasive content, including website copy, blog
posts, social media updates, press releases, and email newsletters.
● Maintain brand consistency by ensuring all marketing communication
materials align with the established brand guidelines.
● Gather and analyze data on consumer behaviors, market trends, and
competitors to inform marketing strategies and target audience
segmentation.
● Use analytics tools to measure the effectiveness of marketing efforts,
track key performance indicators (KPIs), and make data-driven
recommendations for optimization.
● Establish and nurture relationships with media outlets, influencers,
customers, and industry partners to increase brand visibility and drive
business growth.
● Handle media inquiries, prepare press releases, and manage crisis
communication when necessary.

December 2018-May 2021 Project-based TV and Film Production Assistant, GMA Public Affairs,
Philippines

● Support social media promotions and marketing campaigns for TV shows
and films.
● Assist in events, public relations activities, and promotions for artists, TV
shows, and films.
● Interview industry experts and case studies and turn them into scripts for
shows.
● Pitch stories, topics, and themes to production managers, program
managers, and directors.
● Review and write research treatments, writeups, audio-visual scripts,
loglines, and production flows.
● Analyze TV and film ratings, social media engagement, and event and
press release pick-ups.
● Manage and coordinate schedules, permits, location scouting, and
equipment rentals.
● Assist in casting, organizing auditions, and coordinating with talent
agents.
● Handle paperwork, including contracts, release forms, and production
reports.
● Collaborate with the production team in setting up and organizing
equipment, props, and costumes.
● Ensure that everyone involved in the production knows call times, scene
changes, and production milestones.
● Help with various on-set tasks, such as distributing scripts, setting up
lighting and camera equipment, and managing extras.
● Serve as a liaison between different departments and crew members,
ensuring clear and efficient communication.
● Keep track of production budgets, receipts, and invoices to assist with
proper financial documentation.
● Assist with any other tasks as assigned by the production manager,
producer, or director to ensure the smooth running of the production.