Leinard James Esteves

Responsible for managing the company’s manpower requirements, which led to the development and implementation of key internal systems. These include an HRIS to streamline employee management, a comprehensive applicant exam to standardize recruitment processes, and a fair employee evaluation system. These initiatives were designed to align with the company’s goal to standardize the employee’s career growth while promoting a fair environment and transparency across the organization.

Collaborated closely with the Managing Director, CEO, and Head of Business Operations in crafting comprehensive client business proposals, ensuring alignment with client needs. Additionally, oversaw research and development initiatives and played a pivotal role in planning and executing marketing campaigns, ensuring that all efforts were well-coordinated.

Led the Business Development Team in developing impactful business proposals in collaboration with the Managing Director and the Head of Business Operations while spearheading the execution of highly successful marketing campaigns garnering millions of impressions in a few weeks.

Drove lead generation initiatives such as identifying potential clients while managing relationships with vendors, influencers, and internal employees. Researched key business factors such as market trends, competitor analysis, providing valuable insights for the company and clients. Collected post campaign analytics such as CPM, CTR, and other critical KPIs to identify strengths and weaknesses of advertisements to improve campaign deployment and planning.

Analyzed and reviewed customer transactions for potential fraud to ensure account security; coordinated with Target’s US headquarters for accurate transaction review, conducting weekly communications; gained expertise in identity verification through lead generation and research.

Worked on projects spanning multiple industries; conceptualized visual elements and created illustrations for various clients ranging from traditional trading cards, video games, and fantasy books. Collaborating closely with clients to represent their creative vision into visual design.