Welly Jone Ape

About the Candidate

I’m Welly Jone L. Ape, a Facebook Ads Specialist and Media Buyer with 2+ years of experience helping e-commerce and service-based businesses scale through data-driven Meta advertising and Local SEO strategies.

I specialize in creating, testing, and optimizing high-performing Facebook campaigns that deliver measurable results achieving up to 4x ROAS and reducing CPL by 30%. My approach combines creative strategy, audience insights, and analytics to maximize campaign performance and long-term growth.

I also help local brands grow through Google Business Profile (GBP) optimization, reputation management, and local SEO, ensuring top visibility and customer engagement.

⚙️ Core Expertise
1. Facebook / Meta Ads Management – Strategy, setup, optimization, and scaling for e-commerce & service-based campaigns

2. Full-Funnel Campaign Creation – Awareness, consideration, and conversion funnels with precise audience targeting

3. A/B Testing & Creative Optimization – Testing ad creatives, ad copy, digital copywriting, and offers to improve CTR, ROAS, and conversions

4. Performance Tracking & Meta Analysis – In-depth analysis of KPIs and ad metrics to guide data-driven decisions

5. Competitor Research & Competitive Analysis – Studying market trends, audience behaviors, and rival strategies to stay ahead

6. Local SEO (Google Business Profile Optimization) – Ranking GBP listings from #20+ to Top 3 for high-intent local keywords

7. Reputation Management – Maintaining 95%+ review response rate and strengthening local brand credibility

8. Content & Keyword Strategy – Crafting keyword-rich posts, descriptions, and business updates to boost visibility

9. Technical Setup & Tools – Meta Pixel, Facebook Ads Manager, Google Tag Manager, Google Analytics, SEMrush, Screaming Frog

10. Client Communication & Strategy Reports – Weekly/monthly reports with actionable insights for sustained growth

🏆 Career Highlights
* Delivered 4x ROAS and reduced CPL by 30% through creative testing and data analysis

* Successfully managed ad campaigns across multiple industries, optimizing for both lead generation and sales conversion

* Ranked local GBP listings from #20+ to Top 3, driving higher local engagement and customer visits

* Built long-term client relationships through strategic consultation, transparency, and performance reporting

🧰 Tools & Platforms
Meta Ads Manager | Meta Business Suite | Meta Pixel | Google Tag Manager | Google Analytics | SEMrush | Screaming Frog | Keyword Planner | WordPress CMS | Asana | Slack | Canva | Google Workspace