This role’s primary responsibility is optimizing product listings by identifying the most relevant and popular keywords that will increase visibility and sales.
Key job responsibilities may include:
*Conducting keyword research and analysis to identify relevant search terms and phrases that potential customers use to find Amazon products.
*Developing and implementing keyword strategies to optimize product listings for maximum visibility and sales.
*Monitoring and analyzing keyword performance metrics to identify opportunities for optimization and improvement.
*Collaborating with other teams, such as product development, marketing, and sales, to align keyword strategy with business goals and objectives.
*Stay up-to-date with the latest trends, tools, and Amazon SEO and keyword research techniques.
*Providing regular reports and recommendations to management on keyword performance and optimization strategies.
*Testing and experimenting with new keyword strategies to identify what works best for different product categories and target audiences.
*Ensuring compliance with Amazon’s terms of service and policies regarding keyword usage.
Qualifications for this role may include:
*Strong analytical and research skills, with experience in keyword research and SEO optimization.
*Familiarity with Amazon’s search algorithms and ranking factors.
*Knowledge of keyword research tools and techniques, such as Google Keyword Planner, SEMrush, and Ahrefs.
*Excellent communication and collaboration skills, with the ability to work cross-functionally with other teams.
*Strong attention to detail and ability to prioritize tasks effectively.