Digital Marketing Assistant

• Assist in developing and implementing a comprehensive digital marketing strategy that aligns with the company’s overall business objectives and targets key customer segments.

 

• Assist in planning, executing, and optimizing all digital marketing campaigns, including email marketing, social media, content marketing, SEO, and paid advertising (PPC).

 

• Monitor and analyze the performance of marketing campaigns, using web analytics tools such as Google Analytics, Mail chimp, social media platforms and adjust strategies based on data insights.

 

• Manage and update the company’s social media profiles, ensuring timely and relevant content to engage followers and boost brand visibility.

 

• Create engaging and visually appealing content for marketing campaigns, including blog posts, social media graphics, videos, and landing pages.

 

• Conduct keyword research and optimize website content to improve search engine rankings and drive organic traffic.

 

• Stay current with industry trends, tools, and best practices to identify new opportunities for digital marketing growth.

 

• Collaborate with cross-functional teams, including design, product, and sales, to ensure cohesive and consistent messaging across all marketing channels.

 

• Maintain an organized and up-to-date database of marketing materials, ensuring all assets are easily accessible for the

• Update website content on Wordpress

 

• Testimonial videos

 

• Blogs using ChatGPT

 

• Weekly Email Campaigns, Email Drip campaigns

 

• Webinars – Monthly

 

• Design and take care of social media posts

 

• Google Analytics, Social Media Analytics

 

• Social Media – Twitter, Instagram, LinkedIn, Pinterest, Facebook, TikTok

• Wordpress

 

• Video editing

 

• Canva

 

• Mail Chimp

 

• Google Analytics

 

• Google Search console

 

• Yoast SEO

 

• SEMRush

 

• JotForm

 

• Adobe Tools

 

• Chat GPT

Requirements:

• Bachelor’s degree in marketing, communications, or a related field or relevant certifications;

 

• A minimum of 1 year of experience in digital marketing, with a proven track record of successful campaign management.

 

• Strong understanding of digital marketing channels and strategies, including email marketing, social media, content marketing, SEO, and PPC.

 

• Proficient in web analytics tools, such as Google Analytics, and experience in deriving actionable insights from data.

 

• Strong project management and organizational skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

 

• A passion for staying current with industry trends and a drive for continuous learning and improvement.

Soft Skills

• Action Oriented. Get things done.

 

• Solution Mindset. Problem Solver.

 

• Be flexible and nimble in assignments, role

 

• Ability to adapt to changing environments and requirements

If you are looking for a challenging and rewarding opportunity to help shape the future of education and technology, we encourage you to apply. At Rex Academy, we are committed to providing a supportive and collaborative work environment where employees can thrive and make a difference.