About the Company:
An established global cyber security company with offices in California and Israel looking to add a Marketing Operations Specialist to join our growing in-house marketing team. The company was founded 12 years ago. Our website is www.grsee.com so you can learn more.
Position Overview:
As a Marketing Operations Specialist, you will play a crucial role in supporting the development, execution, and analysis of marketing initiatives. You will work closely with cross-functional teams and vendors to streamline processes, drive efficiency, and ensure our marketing efforts align with business objectives. You will have the opportunity to bring your expertise to the table, contributing to the success of our
– Collaborate with marketing, sales, and other departments to plan, execute, and track integrated marketing initiatives across various channels.
– Manage marketing automation platforms (e.g., Zoho CRM, Zoominfo) to create, schedule, and monitor email campaigns, lead nurturing workflows, and automated processes.
– Oversee the development and management of the editorial calendar, coordinating content creation, publication, and distribution efforts.
– Support data hygiene and database management efforts to ensure accurate and up-to-date customer and prospect information.
– Monitor and analyze key performance metrics, generating insights to improve effectiveness and overall marketing strategies.
– Assist in the development of marketing collateral, presentations, and other materials to support campaigns and initiatives.
– Coordinate with external vendors and partners to execute marketing programs and ensure timely delivery of assets.
– Collaborate with digital marketing teams to optimize website performance, SEO, and other online initiatives.
– Contribute to the implementation of marketing technology solutions, identifying opportunities for process automation and efficiency.
– Stay informed about industry trends, best practices, and emerging technologies to continually enhance marketing operations.
– Assists in data analysis, reporting, and generating insights for marketing strategies
– Supports the marketing operations team by managing project timelines, tasks, and resources.
– Creates, schedules, and monitors email campaigns, lead nurturing workflows, and automated processes.
– A minimum of 2 years of experience in marketing operations, or related roles.
Proficiency in marketing technologies; automation (Zoominfo, Mailchimp, etc.), analytics tools (Google Analytics, Hotjar, etc.), Social Media Management (Buffer) and CRM (Zoho CRM).
– Excellent project management skills, with the ability to manage multiple tasks and deadlines simultaneously.
– Strong analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations.
– Detail-oriented mindset and a commitment to delivering high-quality work.
– Effective communication and collaboration skills to work cross-functionally and with external partners.
– Experience with reporting and analytics
– Excellent verbal and written English communication skills
– Ability to prioritize tasks
– Strong organizational skills
– Highly developed attention to detail
– Strong multitasking skills
– Strong analytical skills
– Strong presentation skills
– Ability to work independently
– Ability to work in a fast-paced environment
– Familiarity with HTML/CSS and basic web content management is a plus.
– Experience in cybersecurity is advantageous.
– Certifications in marketing automation or related fields are a plus.
If you’re a driven and organized Marketing Operations Specialist with a passion for optimizing processes and contributing to successful marketing initiatives, we encourage you to apply and join our team.
Job Overview
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