Email Marketing & Automation Specialist

Overview:
Are you looking to join a world-class marketing team, finetune your existing email marketing skills, and make a positive difference in the lives of disadvantaged children around the world? Then this is the place for you!
Teleperformance is the leader in the business process outsource (BPO) services industry, and our team members are the foundation of our success. Teleperformance knows that happy, empowered, and engaged team members are essential to innovation and business success. Not only is Teleperformance the highest ranked BPO in the world (Everest), it is also one of the 25 Worlds’ Best Workplaces™ (Fortune and Great Place to Work®). We believe in providing an inclusive, supportive, and inspiring work environment for our team members around the world. Our Citizen of the Planet program focuses on minimizing our environmental impact while our Citizen of the World program has donated over €51 million helping vulnerable children and their families. We also encourage our employees to volunteer and in 2021 alone, the Teleperformance family donated over 60,000 volunteer hours.
As a highly visible North America Email and Lifecycle Marketing Specialist you’ll be part of a world-class marketing organization working with our international team of subject matter experts, leveraging the support of the global marketing teams, our industry-leading sales team, and our vast library of content. You’ll build out some of Teleperformance’s most important initiatives across our North American target accounts. You will design and oversee triggered and nurturing email campaigns.Responsibilities: The ideal candidate is:

• Comes with a proven success in building and managing a variety of email lifecycle/nurturing marketing programs.
• Comes with a working knowledge of the different models of email marketing.
• A problem solver with a bias for action.
• Comfortable diving into the numbers to find the optimal solution.
• Comfortable with and will thrive in a fast-paced, cross-functional environment
• Detail-oriented with excellent time management skills
• Comfortable working with a team and independently.
• Entrepreneurial and analytical by nature.
• Copywriter experience, specifically email content
• Comes with a working knowledge of a marketing automation tool (preferably Marketo) and a working knowledge of a CRM (preferably Salesforce.com).

The Job

• Support vertical teams with design and execution of email marketing strategy and campaign execution/optimization
• Collaborate with subject matter experts, business and marketing leaders to identify and define 90-day communication strategies; continually prioritize initiatives and allocate resources accordingly. This will be done for each of the verticals you support.
• Plan & implement data-driven marketing initiatives in a campaign management tool (including audience selection, trigger qualification, suppression, segmentation, etc.)
• Execute marketing campaigns through email channels and collaborate with other marketing channel partners
• Report on campaign performance, test results/learnings, data insights, etc. to Marketing and product marketing leaders, cross-functional partners, executive leadership
• Develop, enforce, and assist in campaign quality control practices to ensure processing completes in a timely manner and the output is accurate and complete

Qualifications:
You

• 2+ years’ experience working in the design and execution of in lifecycle marketing and CRM, heavy experience in the email channel
• 2+ years’ experience in mainstream email and campaign management tools
• Concepting, developing and executing email campaigns and automated workflow
• Building dynamic segment based on behaviors like past email engagement, transactional behavior and website interactions
• Documentation and road maps for automations, processes, A/B tests, and promotions that succeed through email
• Monitoring list decay, bounces and unsubscribes while increasing the productivity of email sends
• The ability to set goals and manage rapidly shifting priorities & timelines
• Ability to visualize customer journey maps and placing appropriate and impactful touchpoints to deliver on goals and objectives.
• The ability to digest large data sets, communicate critical and actionable insights, and ask the right questions due to your robust analytical skillset
• Strong organizational skills and an impeccable eye for detail
• Experience with marketing platforms
• Previous experience in the BPO industry a bonus