SEO and Marketing Specialist

Position: SEO and Marketing Specialist

About Us:

We are a dynamic and growing company in Sydney seeking a dedicated SEO and Marketing Specialist to join our team. Our mission is to provide exceptional services in buyers agency, business sales, and finance. We are looking for a passionate and experienced marketing professional to help us achieve our growth objectives.

Key Responsibilities:

• SEO Optimization: Enhance our website to maximize traffic and improve Google rankings.
• SEO and Social Media Audits: Conduct thorough audits to identify areas for improvement and develop actionable strategies.
• Social Media Management: Create and manage content for Facebook, Instagram, TikTok, YouTube, and Snapchat, covering all our services including buyer agent, business sales, and finance.
• Franchise Recruitment: Attract and recruit new franchisees/brokers.
• Lead Generation: Generate at least 20 leads per month per franchisee/broker.
• Direct Marketing: Use LinkedIn Sales Navigator to create and target a database for direct marketing.
• Web Scraping: Gather business listings and investment clients through website scraping.
• Process Learning: Understand and learn our business and buyers agent processes.
• Reporting: Provide regular website SEO reports and social media engagement reports.

Requirements:

Experience: Minimum of 5 years in marketing (social media management) with a strong background in SEO.

Software & Tools Knowledge:

• SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Web scraping tools (e.g., FIndymail)
• LinkedIn Sales Navigator
• Email marketing tools (e.g., Mailchimp, HubSpot)
• CRM systems (e.g., Salesforce, Zoho CRM)

Skills:

• Proven expertise in social media content creation and management.
• Proficiency in using LinkedIn Sales Navigator for lead generation and direct marketing.
• Experience in website scraping and data gathering.

Personal Attributes:

• Self-motivated, proactive and results-driven
• Excellent communication and interpersonal skills.
• Strong organizational and multitasking abilities.

What We Offer:

• Dayshift, weekends off
• Competitive hourly rate (AUD $15 to $20 per hour).
• Opportunity to work with a dynamic and growing team.
• Professional development and learning opportunities.

If you meet the above requirements we would love to hear from you! Please send your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.