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Who are we looking for:

The SEO Specialist is responsible for executing Search Engine Optimization (SEO) campaigns through technical, on- and off-site strategies. The position will play an integral role in driving leads and bolstering online sales for a variety of clients. The ideal candidate is experienced in SEO tactics, thinks strategically, and is able to quickly understand and support initiatives that will contribute to the goals and success of the client.

Lamark is seeking team players looking to invest long-term in their career growth, and who demonstrate our Core Values of Partnership, Transparency, Accountability, Passion, and Learning. The work environment is collaborative, challenging, supportive, flexible, and rewarding. We place a high value on fostering growth and helping team members achieve their short- and long-term goals.

WHAT YOU WILL DO:

Key Functional Areas of Responsibility

  • Develop strategic plans to improve website visibility and grow qualified traffic
  • Perform website and competitor analysis using various SEO tools
  • Research and analyze keyword strategies
  • Write meta tags and effective calls-to-action
  • Develop content topics and strategies designed to meet client goals
  • Optimize and publish content to client sites through a variety of CMSs
  • Execute local search optimization activities including citation management, GBP optimization, and on-site GEO-targeting modifications
  • Work with Creative and Development teams to implement SEO and UX best practices
  • Advocate for SEO and Content Marketing Best Practices
  • Analyze data from analytics tools, Search Console, crawling tools, and more
  • Understand key reporting metrics and utilize reporting tools to prepare monthly client reports
  • Keep abreast of the latest algorithm changes, SEO tools and techniques
  • Work closely with a talented team of SEO tacticians and content creators
  • Coordinate with Off-page SEO Specialists to execute local search optimization activities including citation management, GBP optimization, and on-site GEO-targeting modifications

Professional Competencies

  • Ability to work strategically for a portfolio of clients
  • Competency to respond to shifting priorities quickly and effectively when necessary
  • Outstanding ability to think creatively, and positively approach problem-solving
  • Ability to clearly and effectively articulate thoughts and points
  • Excellent organizational, multi-tasking and time management skills
  • Professional demeanor and dependable work-ethic
  • Excellent interpersonal skills and ability to work well both independently and in a team setting
  • Self-motivation, diligent attention-to-detail, and dedication to quality

Professional Skills & Qualifications

Passion for Internet marketing and self-education in industry principles

  • 2+ years in a dedicated, SEO-focused role
  • Experience working on nationwide and local campaigns
  • Knowledge of B2B and B2C marketing strategies
  • Client-facing experience required
  • Experience with site migrations a plus
  • Desire to work collaboratively in a team environment (some projects require multiple specialists to work together)
  • Knowledge of on-page SEO and modern tactics for success
  • Knowledge of and experience executing technical on-site optimization
  • Experience in optimizing for local search results
  • Experience in Google Analytics and Search Console
  • Working knowledge of HTML
  • GAIQ certification a plus
  • Experience in an agency setting

At Lamark Media, we’re looking for people with passion, grit, and high integrity. You’re encouraged to apply even if your experience doesn’t precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren’t afraid to challenge assumptions. Join us.

PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

 

Job Overview
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