- Assist in developing and implementing a comprehensive digital marketing strategy that aligns with the company’s overall business objectives and targets key customer segments.
- Assist in planning, executing, and optimizing all digital marketing campaigns, including email marketing, social media, content marketing, SEO, and paid advertising (PPC).
- Monitor and analyze the performance of marketing campaigns, using web analytics tools such as Google Analytics, Mail chimp, social media platforms and adjust strategies based on data insights.
- Manage and update the company’s social media profiles, ensuring timely and relevant content to engage followers and boost brand visibility.
- Create engaging and visually appealing content for marketing campaigns, including blog posts, social media graphics, videos, and landing pages.
- Conduct keyword research and optimize website content to improve search engine rankings and drive organic traffic.
- Stay current with industry trends, tools, and best practices to identify new opportunities for digital marketing growth.
- Collaborate with cross-functional teams, including design, product, and sales, to ensure cohesive and consistent messaging across all marketing channels.
- Maintain an organized and up-to-date database of marketing materials, ensuring all assets are easily accessible for the
Day to Day activities include
- Update website content on Wordpress
- Testimonial videos
- Blogs using ChatGPT
- Weekly Email Campaigns, Email Drip campaigns
- Webinars – Monthly
- Design and take care of social media posts
- Google Analytics, Social Media Analytics
- Social Media – Twitter, Instagram, LinkedIn, Pinterest, Facebook, TikTok
Need to be comfortable with the following tools and other Digital Marketing Tools
- Video editing
- Mail Chimp
- Google Analytics
- Google Search console
- Yoast SEO
- Adobe Tools
- Chat GPT
- Bachelor’s degree in marketing, communications, or a related field or relevant certifications;
- A minimum of 1 year of experience in digital marketing, with a proven track record of successful campaign management.
- Strong understanding of digital marketing channels and strategies, including email marketing, social media, content marketing, SEO, and PPC.
- Proficient in web analytics tools, such as Google Analytics, and experience in deriving actionable insights from data.
- Strong project management and organizational skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
- A passion for staying current with industry trends and a drive for continuous learning and improvement.
- Action Oriented. Get things done.
- Solution Mindset. Problem Solver.
- Be flexible and nimble in assignments, role
- Ability to adapt to changing environments and requirements
If you are looking for a challenging and rewarding opportunity to help shape the future of education and technology, we encourage you to apply. At Rex Academy, we are committed to providing a supportive and collaborative work environment where employees can thrive and make a difference.
$15 – $25 per hour