SEO Specialist/Content Writer

Job Role: SEO Specialist/Content Writer

Job Summary: As a Senior SEO Specialist, you will be responsible for driving organic traffic and improving the visibility of our company’s online platforms within the transport industry. Your expertise in SEO strategies, keyword research, content optimization, and technical SEO will be crucial in enhancing our online performance.

Key Responsibilities:
Utilize in-depth knowledge of SemRush to conduct comprehensive SEO analysis, competitor research, and identify growth opportunities.
Create, implement, and manage effective SEO strategies to improve search engine rankings and increase organic traffic.
Collaborate with content creation to ensure all content aligns with SEO best practices and resonates with the targeted audience.
Utilize WordPress to organize website pages efficiently, create new pages, and ensure a user-friendly browsing experience.
Conduct thorough keyword research to identify relevant terms and phrases, and integrate them strategically into website content.
Stay updated with the latest industry trends, algorithm updates, and best practices to adapt SEO strategies accordingly.
Monitor and analyze website performance using various SEO tools and platforms, providing regular reports and recommendations for improvement.

Qualifications and Requirements:
Proven track record as an SEO Specialist with a minimum of 1 year of experience in driving organic traffic and improving search engine rankings.
Proficiency in using SemRush for comprehensive SEO analysis and competitor research.
Strong understanding of content optimization and the ability to tailor content to target specific audiences.
Expertise in WordPress, including the ability to create and organize website pages effectively.
Comprehensive knowledge of keyword research techniques and SEO best practices.
Familiarity with Google Ads, including campaign creation, tag installation, and Google Analytics integration.
Excellent analytical skills and the ability to interpret data to drive informed decisions.
Strong communication skills and the ability to collaborate with cross-functional teams.
A proactive and adaptable approach to staying updated with industry trends and algorithm changes.

Preferred Skills (Not Required, but Highly Appreciated):
Experience in social media content creation and advertising on platforms like Instagram and Facebook.
Previous involvement in managing Google Ads campaigns with a proven record of success.

Work Hours and Schedule: Full time – Flexible with the time
Work Duration: 8 hours per day
Rate or Salary range: 1.250 AUD – 1800 AUD monthly